Hal Leonard Signs Deal with IK Multimedia
Leading Music Print Publisher to Distribute Award-Winning Tone Generation Software and Hardware Interfaces
MILWAUKEE - The world's largest music print publisher, Hal Leonard Corporation has entered into an agreement to distribute IK Multimedia (IK) music production software and hardware to music stores in North America. Hal Leonard Senior Vice President of Sales Doug Lady and IK Managing Director Gary Kerzner negotiated the agreement, which goes into effect May 1, 2009. Terms were not disclosed.
Founded in 1996, IK is a privately held music software company headquartered in Modena, Italy with offices in the US and the UK. The company has developed a new generation of award-winning music software designed to revolutionize the way beginners to professionals compose and play music.
IK is the industry leader in re-creating famous analog and tube gear - like guitar amplifiers and stompboxes - in software form. The company is the software partner of choice for such iconic brands as AmpegŪ, FenderŪ and Jimi Hendrix.
For instance, IK AmpliTube FenderŪ software puts a dream collection of a dozen vintage amps, plus stompboxes, mics, and rack FX at the hands of guitarists with never-before-achieved realism and accuracy in sound. For the retail price of $229.99, players gain virtual access to over $38,500 worth of Fender gear. IK also produces one of the most extensive collections of virtual instruments and sound workstations, mix and post-production mastering tools, studio correction tools, and a variety of complimentary audio interfaces and MIDI controllers.
Kerzner comments on the deal, "Our companies compliment each other remarkably well. We're excited not only about exposing our existing software and interfaces to a much wider market, but also about the great potential to partner with Hal Leonard on innovative new products."
Lady says, "Like print music, computer music/recording software is among the fastest growing and most profitable segments of the music industry. We're pleased to help our retailers immediately boost their bottom lines by making it easy for them to stock and sell IK's amazing products."
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