Hal Leonard and Planet Waves Bring Back Beatlemania!
Companies Offer Custom Displays, Promos and a Dealer Contest to Help Retailers Ride the New Tsunami of Beatlemania
MILWAUKEE - Arguably the greatest band of all time, The Beatles have always remained relevant, but 9/9/2009 will introduce a new generation to the group's genius, sure to unleash a new wave of appreciation for their artistry. This date marks the EMI release of 13 original studio albums completely re-mastered, and the worldwide debut of The Beatles: Rock Band. A $25 million marketing campaign for the new video game alone will create myriad impressions from the product launch through the Christmas shopping season.
To help music dealers capitalize on the craze surrounding these releases, print music innovator Hal Leonard Corporation and leading accessories manufacturer Planet Waves have created custom, Beatles-branded, point-of-purchase displays, specials, and a dealer display contest.
The exclusive print music publisher for The Beatles, Hal Leonard has a vast selection of songbooks for musicians of all instruments and at all levels. The company will give away their popular 16-pocket corrugated display with a customized Beatles header to retailers who place a qualifying order for 48 or more Beatles songbooks.
Planet Waves honors The Beatles' legacy with a unique collection of licensed guitar picks and straps featuring iconic album covers and timeless images which capture the enduring spirit and essence of the Fab Four. They also offer a variety of point-of-purchase Beatles-branded displays, and specials running throughout September.
Hal Leonard and Planet Waves are co-sponsoring a Best Beatles Display Contest. The retailer to create the best Beatles display in their store will receive $1,000 (retail value) worth of Hal Leonard and Planet Waves Beatles merchandise. The contest will run from September 1, 2009 at 12:00 am EST to September 30, 2009 at 11:59 pm EST. Winners will be selected by October 15, 2009, with prizes to be executed and shipped by October 30, 2009. To enter, dealers must email the following information to BeatlesContest@daddario.com:
-Store Name
-Store Address
-Store phone number
-Contact name
-Email address to contact winner
-Name of person(s) who setup the display
-Up to three photos of the display - must be in .jpg format
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