Hal Leonard and Blue Microphones Announce Distribution Deal
Expanding Tech Division of Hal Leonard to Distribute Award-Winning Mics from Fast-Growing Company
MILWAUKEE - Hal Leonard Corporation has announced an agreement with Blue Microphones, an innovator in microphone technology and design, to distribute select mics and accessories to the US MI market. Doug Lady, Hal Leonard senior vice president of sales, and Blue Microphones CEO John Maier reached the deal, which goes into effect on December 1, 2011.
Headquartered in Westlake Village, CA, Blue Microphones (www.bluemic.com) is one of the nation's fastest growing private companies, recently honored as such for the second consecutive year by Inc. magazine. Over the past three years, the company has experienced a staggering 267% increase in sales.
Hal Leonard will distribute specific Blue Microphones lines. These include the Essential series (Spark, Bluebird, Baby Bottle and Reactor models), the enCORE live performance series, a full range of desktop USB mics, and a variety of accessories.
Lady states, "Audio and technology products have been a massive growth area for Hal Leonard. We've gotten into the game with all aspects of gear - hardware, software, interfaces, speakers, how-to books, etc. - and we've seen many of our retailers expand their recording departments as a result. Mics are a natural progression, and Blue mics are just cool! We are proud to be associated with this well-respected company on the rise."
Maier comments, "Blue's rapid growth has brought along some challenges, including keeping up with demand, distributing product efficiently, and managing price erosion. We've found a perfect partner in Hal Leonard to distribute these Blue lines and help us smooth out these issues to offer our customers the best service and support."
He continues, "Besides a world-class distribution system and the ability to fully stock these MI products, Hal Leonard has a proven sales and support team that will be able to scale much more easily with our aggressive growth."
Blue will continue to offer support to its retailers directly through their Technical Sales Regionals (TSRs), product support team and service center.
Maier adds, "Having Hal Leonard's frontline customer care backed by our support is the best combination moving forward for these lines. This will allow us to focus directly on distributing our other professional mic lines along with the Summit brand, in addition to designing great-sounding, innovative audio products."
About Blue Microphones
Blue Microphones designs and produces an extensive line of award-winning microphones and recording tools for audio professionals, musicians and consumers. Founded in 1995 and headquartered in Southern California, Blue continues a lengthy tradition of innovative, cutting-edge design and astounding performance. Named as one of the fastest-growing companies by Inc. magazine in both 2011 and 2010, Blue offers a range of recording tools for almost any application in both the professional and consumer markets. From Blue's flagship recording tool - the Bottle - to the enCORE line of professional live mics, to the Yeti Pro USB and XLR mic, Blue has just the tool to capture your creativity. Check out the complete range of Blue products at www.bluemic.com.
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