Hal Leonard Inks Distribution Deal with Tycoon Percussion
MILWAUKEE - Hal Leonard Corporation will march to the beat of several different drums - not to mention maracas and shakers - when a new distribution deal with Tycoon Percussion begins on June 1st.
With its US operations headquartered in Ontario, California, Tycoon Percussion is highly regarded throughout the world as a leading manufacturer of hand percussion products, including bells, bongos, cajons, castanets, claves, congas, djembes, maracas and shakers. It is the only hand percussion company that wholly owns and operates its manufacturing facility.
Hal Leonard will initially distribute more than 30 of Tycoon's bestsellers. As interest in hand percussion continues to grow, so does the need for such instruments in schools, studios and on stage. Hal Leonard has also been ramping up its publishing of instructional books and DVDs for hand percussion players, educators and drum circle facilitators.
David Jahnke, vice president of national sales for Hal Leonard, says, "The Tycoon line fits naturally with our other offerings for music retailers. Their products provide both high quality and remarkable value, thanks to their in-house manufacturing and factory-direct pricing."
He continues, "Best of all, Tycoon offers a variety of products to appeal to many types of customers - everything from an egg shaker that a kid can buy on impulse, to a beautiful, authentic djembe or cajon that might catch the eye of drummers looking to expand their palettes. Dealers can market these instruments alongside Hal Leonard instructional titles to reach a limitless new market of music enthusiasts."
Ivy Yu, general manager of Tycoon, comments, "We're happy to be working with such an established company such as Hal Leonard. They are well-suited to expand our reach into music stores. We know that people really enjoy playing our instruments for their sound and their affordability, so the more folks we can expose them to, the better. We're looking forward to partnering with Hal Leonard to grow the market and make more music makers."
About Tycoon Percussion
Tycoon Music Co. Ltd. was established in 1983 by entrepreneur Stephen Yu as the first guitar manufacturing facility in Thailand. The company soon became a significant OEM guitar manufacturer in markets throughout Europe, Asia, and South America. In the mid-1990s, there was growing demand for hand percussion instruments around the world, and not enough quality products were being supplied. After making significant investments in R&D, Yu's company began manufacturing hand percussion products on an OEM basis in 1996. The company's products quickly gained a reputation for quality and value among customers, and Yu launched the Tycoon Percussion brand. In 2006, the company created Premium Sound, Inc. to act as its US-based division, handling distribution and sales, plus global marketing, product development and artist relations. Today Tycoon Percussion is well-respected throughout the world as a leading manufacturer of percussion products.