Avid Trains Hal Leonard Reps to Become Pro Tools Pros and MBox Experts
Application Specialists Visit to Give Hands-On Product Training
Since January of 2010, Hal Leonard Corporation has proudly distributed Avid's industry-leading products, including Pro Tools digital audio workstations, Sibelius music composition software, M-Audio Axiom Pro USB MIDI keyboard controllers, and more. This week, members of the Hal Leonard tech sales team became power-users, thanks to a visit from Avid staff.
Avid Application Specialist Greg "Stryke" Chin and Regional Sales Manager TJ Martin visited the Hal Leonard Milwaukee headquarters to provide in-depth product training on the just-released Pro Tools 10, and new Pro Tools Express and MBox bundles. They also shared tips on how retailers can position these products to help their customers better understand the advantage of starting with the Avid family of audio solutions.
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world, from feature films, music recordings, TV shows, live concert tours and news broadcasts, to music and movies made at home.
Hal Leonard Senior Vice President Doug Lady comments, "Avid has made it easier and more affordable than ever before for anyone with a computer and an interest in music to capture, edit and share their creative output. Music dealers realize that they need to view everyone who walks through their door as a potential customer for recording gear."
He continues, "Having a staff of manufacturer-trained, in-house experts who know the ins and outs of these products - and can answer questions and provide advice - is reassuring for our dealers, and helps them take advantage of this profitable product area."
Avid products will be featured at the Hal Leonard Summer NAMM booth.