Hal Leonard and Propellerhead Partner for Distribution
Leading Print Music Publisher/Distributor Inks Direct Deal with Propellerhead for Popular Music-Making Software Reason
MILWAUKEE - A new agreement gives Hal Leonard Corporation the right to distribute Propellerhead Software products to the MI trade in the US. Hal Leonard Senior VP of Sales Doug Lady and Gerry Bassermann, director of North American markets for Propellerhead, reached the deal, which went into effect on August 6th.
A privately owned company based in Stockholm, Sweden, Propellerhead Software has created some of the world's most innovative music software products, including Reason and ReCycle. Musicians, producers and the media have praised their products for being inspiring, great sounding, and easy to use.
Now in its seventh edition, Reason is a virtual studio rack with all the tools and instruments musicians need to turn their ideas into music. With its generous sound bank and intuitive flow, Reason assists even beginners in the creative process.
ReCycle helps musicians make the most of their grooves. The software lets you do with sampled loops what you can do with beats programmed from individual drum sounds: alter the tempo or pitch, or replace sounds and process them individually. This handy tool lets users quickly edit sampled parts, chop up riffs, remix and do mash ups.
Lady states, "Propellerhead Software products put powerful recording capabilities into the hands of even casual music makers, enabling them to create very cool and sophisticated recordings. You don't have to be a tech head to get the most out of these products."
He continues, "Reason and ReCycle are the top choice of educators for their simplicity, and beloved by pros for all of their cutting-edge features and robust functionality. We are excited to offer music retailers these amazing, all-purpose recording tools."
Bassermann says, "Teaming directly with Hal Leonard is a natural fit for us, and we are thrilled. Their sales and marketing programs will help us tap new markets to reach more musicians. Now retailers in the states can add our software to their Hal Leonard orders, and get the customer service the company is famous for."
About Propellerhead Software
Propellerhead Software is one of the world's leading makers of software musical instruments. It pioneered the concept of computer based software synthesis, invented the concept of "recycling" sampled sound material and continues to raise the bar for quality, usability and new technology in software based music making. The company's software products have won prestigious international awards, including the coveted MIPA award.
Propellerhead Software has been in operation since 1994. The head office is located in Stockholm, Sweden. For more information, please visit www.propellerheads.se.