MILWAUKEE - Hal Leonard Corporation, the world's largest creator of music publications and music education materials, has promoted Jeff Schroedl to executive vice president.
In this expanded role, Schroedl will oversee all product development in the company's Milwaukee headquarters. Hal Leonard averages 10-12 new publications each working day.
After freelancing as a music transcriber for the company, Schroedl joined Hal Leonard in 1994 as a guitar editor. He took on more and more responsibilities along the way, including a stint as editor-in-chief of the company's Guitar One magazine, and author of several instructional books. He was appointed vice president of pop & standard publications in 2000.
Many of Hal Leonard's bestsellers and flagship series were created under his guidance, including the revised Hal Leonard Guitar Method, FastTrack and Play Today; the company's many popular play-along series; its educational piano and Broadway publications; all drum and jazz books; instructional DVDs and more. He spearheaded the idea to publish legal versions of the notorious Real Book fake books, and also struck deals creating imprints for two of the nation's most famous music school, Berklee Press and Musicians Institute Press.
Now instrumental, choral and classical publishing will also become his purview.
Schroedl has played an active role in negotiating the company's rights acquisitions for the past decade. He will expand in that capacity as well, helping to secure song rights from an array of media companies, music publishers, rights holders, and artist managers, with the company's overall publishing plan in mind.
Schroedl has served on the board of the Music Publishers Association of the United States since 2011, and in 2010 was recognized as one of the Milwaukee Business Journal's prestigious "40 under 40."
Hal Leonard President Larry Morton says, "Jeff's a proven leader with an outstanding reputation both inside and outside the company."
When he's not at Hal Leonard, Schroedl can often be seen playing guitar in Altered Five, his nationally known blues band. He hails from Jefferson, Wisconsin and lives in Waukesha with his wife and two teenage sons.