Hal Leonard Acquires Tunessence
Publishing Giant Tunes In to Unique New Music Learning Software
MILWAUKEE - The world's largest music print publisher and e-content provider has a new tool in its technology belt. Today Hal Leonard Corporation has announced that it has acquired Tunessence. Founded in 2012 by recent Carnegie Mellon graduates, Tunessence operates a web-based platform for interactive music lessons. The software synchronizes audio and video assets with music notation, providing a follow-along marker, looping, and tempo control. "Tunessence has made it easier for aspiring musicians to learn how to play their favorite music online," said Alexander Soto, co-founder of Tunessence. "With Hal Leonard's vast library and expertise creating music lessons, we'll be able to continue that mission on a larger scale." Hal Leonard will use Tunessence's technology for many of its websites and upcoming digital initiatives, across all of its editorial divisions. Hal Leonard Executive Vice President Jeff Schroedl says, "Our GuitarInstructor.com website was in the midst of a major revamp, and Tunessence proved to be a first-class, tech savvy solution for taking this site to the next level. Tunessence will be debuted within GuitarInstructor and included in many other Hal Leonard projects moving forward." Chris Koszuta, product manager for Hal Leonard digital media, adds, "Tunessence uses the latest HTML5 technology and it's auto-responsive. These two elements alone will ensure that these interactive lessons are accessible and enjoyable across all devices, including smart phones, tablets and computers." Tunessence Co-Founder Matthew Bauch comments, "We hoped to help a new generation of practicing musicians with Tunessence. Hal Leonard is the perfect company to team with to make our vision come true. We're excited to see what lies ahead." Click here to see a demonstration of Tunessence in action.