Hal Leonard Adds Chief Marketing Officer

Blair Wilson Joins Team to Guide Company's Marketing Strategy

MILWAUKEE--9/27/21--Hal Leonard has hired Blair Wilson to become their first Chief Marketing Officer. In this role, Wilson will oversee the company’s overall marketing strategy for Hal Leonard as well as its other companies including Sheet Music Direct, Sheet Music Plus, and Noteflight.


Wilson graduated with a BA in Economics from Brigham Young University and an MBA from the University of Wisconsin. His background includes 15+ years of consumer, e-commerce and B2B marketing & business strategy experience for Fortune 500 companies and privately-owned businesses.


"We are very excited to have Blair join our team," said Larry Morton, Hal Leonard CEO. "Our company has expanded greatly over the years, and we look forward to Blair's expertise in helping us grow our digital marketing efforts to ensure we're reaching all of our audiences in the most effective means possible. Between his business experience and personal passion for music, he's a great fit for Hal Leonard."


Wilson lives in the Milwaukee area with his wife, four children, and their English bulldog.