Press Releases - Artiphon Appoints U.S. & Canadian Distribution of INSTRUMENT 1 to Hal Leonard

Artiphon Appoints U.S. & Canadian Distribution of INSTRUMENT 1 to Hal Leonard

Hal Leonard Adds Summer NAMM "Best in Show" Winner to Its Distribution Roster

MILWAUKEE--10/16/17--Artiphon, a consumer electronics company based in Nashville, announced that as of October 1, Hal Leonard will distribute their revolutionary INSTRUMENT 1 digital instrument to U.S. and Canadian music stores. The announcement came from Dr. Mike Butera, Founder and CEO of Artiphon, and Brad Smith, VP of MI Products with Hal Leonard. Artiphon first conceived the INSTRUMENT 1 in 2011 and launched it on Kickstarter in 2015, where it raised over $1.3 million to become the largest crowdfund for a musical instrument in the site's history. Artiphon has since captured the attention of the entire music industry after winning a "Best in Show" award at the 2017 Summer NAMM show. Named one of the best inventions of 2015 by TIME magazine, the INSTRUMENT 1 is a patented multi-instrument that lets you strum like a guitar, bow like a violin, and tap like a keyboard or drum pad. It plugs into iPhone, iPad, Mac, or PC and connects with hundreds of music apps from GarageBand to Ableton Live and beyond. This ultra-expressive, next-generation digital instrument allows musicians of all abilities to explore a variety of instrument styles and techniques. Designed for pros and casual players alike, the INSTRUMENT 1 is the world's most versatile MIDI controller, offering unparalleled creativity in a package that is portable, affordable, and amazingly fun. Butera says, "Hal Leonard is one of the most established and respected names in the musical instrument market, and we're proud to have them distribute Artiphon products. It's our mission to empower creativity with smart musical devices and apps, and this partnership will introduce many more people to the possibilities of our multi-instrument technology." Smith added, "Hal Leonard likes innovative products that can create new music experiences and therefore create new customers. The new generation of digitally savvy performers, producers, learners, and students will want to explore this. Dealers have to be there with new product offerings, and this one is sure to get new business and excitement." Retailers interested in stocking the INSTRUMENT 1 can call the Hal Leonard E-Z Order Line at 1-800-554-0626.